The 2024 Rose Bowl was a college football bowl game played on January 1, 2024, at the Rose Bowl in Pasadena, California. The 110th annual Rose Bowl was one of the semifinals of the 2023–24 College Football Playoff (CFP) and featured two of the four teams selected by the CFP Selection Committee—the fourth-ranked Alabama Crimson Tide of the SEC and the first-ranked Michigan Wolverines of the Big Ten. Michigan won the game 27–20, shortly after Blake Corum's 17-yard touchdown run in overtime, and stopping Alabama on downs. Michigan advanced to face the winner of the Sugar Bowl, the Washington Huskies, in the CFP National Championship game on January 8. With 27.2 million viewers on ESPN, the 2024 Rose Bowl was the most-viewed College Football Playoff semifinal game since 2014, as well as one of the top ten cable telecasts of all time.

The Rose Bowl Game is an annual American college football bowl game, traditionally played on January 1 at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2. Nicknamed "The Granddaddy of Them All" by broadcaster Keith Jackson, it was the first postseason football game ever established. The Rose Bowl Game was first played in 1902 as the Tournament East–West football game, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game. The game is a part of the Pasadena Tournament of Roses Association's "America's New Year Celebration", which also includes the historic Rose Parade. Winners of the game receive the Leishman Trophy, named for former Tournament of Roses presidents, William L. Leishman and Lathrop K. Leishman who played an important part in the history of this game.