The British 30th Division was a New Army division that was originally made up of battalions raised by public subscription or private patronage. The division was taken over by the British War Office in August 1915 and moved to France in December. It served on the Western Front for the duration of the First World War.

The New Army, often referred to as Kitchener's Army or, disparagingly, as Kitchener's Mob, was an (initially) all-volunteer portion of the British Army formed in the United Kingdom from 1914 onwards following the outbreak of hostilities in the First World War in late July 1914. It originated on the recommendation of Herbert Kitchener, then the Secretary of State for War to obtain 500,000 volunteers for the Army. Kitchener's original intention was that these men would be formed into units that would be ready to be put into action in mid-1916, but circumstances dictated the use of these troops before then. The first use in a major action of Kitchener's Army units came at the Battle of Loos.