5-Minute Crafts
Videos
5-Minute Crafts is a do it yourself -style Russian-owned YouTube channel by TheSoul Group, based in Cyprus. As of July 2026, it is the 33rd most subscribed channel on the platform. The channel is also
5 Minute Crafts logo
Clickbait
Videos
Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and view, read, stream or listen to the linked piece of online content, being typi
5-Minute Crafts
…is also the 5th most-followed Facebook page. The channel has drawn criticism for its unusual and potentially dangerous life hacks and its reliance on clickbait. 5-Minute Crafts' YouTube videos are compilations of videos previously posted on Instagram or Facebook. The channel's content consists largely of videos…
Fictional examples of "chumbox" style adverts, employing common clickbait tactics of using an information gap to encourage reader curiosity, and promising easy-to-read numbered lists
Artistic representation of "clickbait", Bondi Junction, Australia