77 Sunset Strip is an American television private detective drama series created by Roy Huggins and starring Efrem Zimbalist Jr., Roger Smith, Richard Long and Edd Byrnes. Each episode was one hour long when aired with commercials. The show ran from 1958 to 1964. The character of detective Stuart Bailey was first used by writer Huggins in his 1946 novel The Double Take, later adapted into the 1948 film I Love Trouble.

Roy Huggins was an American novelist and an influential writer/creator and producer of character-driven television series, including Maverick, The Fugitive, Hunter, and The Rockford Files. He became a noted writer and producer using his own name, but much of his later television scriptwriting was done using the pseudonyms Thomas Fitzroy, John Thomas James or John Francis O'Mara.