The 7th British Academy Video Game Awards awarded by the British Academy of Film and Television Arts, was an award ceremony held on 16 March 2011 in the London Hilton. The ceremony honoured achievement in video gaming in 2010 and was hosted by Dara Ó Briain. Heavy Rain was the major winner on the night, taking three of the seven awards available.

Mass Effect 2 is an action role-playing video game developed by BioWare and published by Microsoft Game Studios and Electronic Arts for Windows and Xbox 360 in 2010 and published by Electronic Arts for PlayStation 3 in 2011. It is the second installment in the Mass Effect series and a sequel to the original Mass Effect. The game takes place within the Milky Way galaxy during the 22nd century, where humanity is threatened by an insectoid alien race known as the Collectors. The player assumes the role of Commander Shepard, an elite human soldier who must assemble and gain the loyalty of a diverse team to stop the Collectors in a suicide mission. Using a completed saved game of its predecessor, the player can impact the game's story in numerous ways.