Abraham Isaac Quintanilla III, known professionally as A.B. Quintanilla III or A.B. Quintanilla, is an American record producer, songwriter and musician. Called the "King of Kumbia" due to his influence and impact on the cumbia music genre, he is the older brother of singer Selena, known as the "Queen of Tejano Music", having produced and written many of her hit songs throughout her career, is the creator and founder of the bands Kumbia Kings and Kumbia All Starz, also having produced and written their hit songs as well as performing as a member of both, and has contributed, produced and written many songs for other artists.

Selena Quintanilla-Pérez, known professionally as Selena, was an American singer. Referred to as the "Queen of Tejano Music", her contributions to music and fashion made her one of the most celebrated Mexican-American entertainers of the late 20th century. In 2020, Billboard magazine put her in third place on their list of "Greatest Latino Artists of All Time", based on both Latin albums and Latin songs chart. Media outlets called her the "Tejano Madonna" for her clothing choices. She also ranks among the most influential Latin artists of all time and is credited for catapulting the Tejano genre into the mainstream market.