A Message to Garcia is a widely distributed essay written by Elbert Hubbard in 1899, expressing the value of individual initiative and conscientiousness in work. The essay's primary example is a dramatized version of a daring escapade performed by an American soldier, First Lieutenant Andrew S. Rowan, just before the Spanish–American War. The essay describes Rowan carrying a message from President William McKinley to "Gen. Calixto García, a leader of the Cuban insurgents somewhere in the mountain fastnesses of Cuba—no one knew where". The essay contrasts Rowan's self-driven effort against "the imbecility of the average man—the inability or unwillingness to concentrate on a thing and do it".The point I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, "Where is he at?" By the Eternal! there is a man whose form should be cast in deathless bronze and the statue placed in every college of the land. It is not book-learning young men need, nor instruction about this and that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, concentrate their energies: do the thing—"Carry a message to Garcia!"

Elbert Green Hubbard was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts movement.