Aashiqui (transl. Romance) is a 1990 Indian Hindi musical romantic drama film and first installment of Aashiqui series directed by Mahesh Bhatt, starring Rahul Roy, Anu Aggarwal and Deepak Tijori in pivotal roles. The film was known for its music, by composer duo Nadeem–Shravan establishing their careers along with that of singer Kumar Sanu and music label T-Series.

Mahesh Bhatt is an Indian film director, producer and screenwriter known for his works in Hindi cinema. He has received several accolades, including four National Film Award and three Filmfare Awards. A notable film from his earlier period is Saaransh (1984), screened at the 14th Moscow International Film Festival. It became India's official entry for the Academy Award for Best Foreign Language Film for that year. The 1986 film Naam was his first piece of commercial cinema. In 1987, he turned producer with the film Kabzaa under the banner, "Vishesh Films", with his brother Mukesh Bhatt.