An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys.

A model figure is a scale model representing a human, monster or other creature. Human figures may be either a generic figure of a type, a historical personage, or a fictional character.