Adolph Coors III was the grandson of Adolph Coors and heir to the Coors Brewing Company empire.
The ransom note
February 10, 1960 cover of the Rocky Mountain News
Joseph Coors, Sr., was the grandson of brewer Adolph Coors and president of Coors Brewing Company.
Coors in 1983
Coors with President Ronald Reagan in 1981