AdvoCare International, LLC is an American dietary supplement company. They are a direct sales company and a former multi-level marketing company that was charged with operating a pyramid scheme. The company, headquartered in Richardson, TX, was founded in 1993 by Charles Ragus.

Rich Froning Jr. is an American professional CrossFit athlete known for his achievements participating in the CrossFit Games. He became the first person to win the CrossFit Games title of "Fittest Man on Earth" four times with his first-place finish in the 2011, 2012, 2013, and 2014 CrossFit Games. In 2015, 2016, 2018, 2019, 2021, and 2022, he led a team from CrossFit Mayhem to a first-place finish in the Team category in the CrossFit Games.