Afrobeats is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Nigeria, Ghana, and the UK in the 2000s and 2010s. Afrobeats is less of a style per se, and more of a descriptor for the fusion of sounds flowing majorly out of Nigeria. Genres such as hiplife, jùjú music, highlife and naija beats, among others, were amalgamated under the "Afrobeats" umbrella.

Michael Collins Ajereh, known professionally as Don Jazzy, is a Nigerian record producer. He founded the record label Mavin Records in 2012, for which he is chief executive officer (CEO) and has signed artists including D'Prince. Prior, he co-founded Mo' Hits Records with D'banj in 2004, and was an in-house producer for Kanye West's GOOD Music from 2011 to 2015.