Alan Conrad Bovik is an American engineer, vision scientist, and educator. He is a professor at the University of Texas at Austin (UT-Austin), where he holds the Cockrell Family Regents Endowed Chair in the Cockrell School of Engineering and is Director of the Laboratory for Image and Video Engineering (LIVE). He is a faculty member in the UT-Austin Department of Electrical and Computer Engineering, the Machine Learning Laboratory, the Institute for Neuroscience, and the Wireless Networking and Communications Group.

Image quality can refer to the level of accuracy with which different imaging systems capture, process, store, compress, transmit and display the signals that form an image. Another definition refers to image quality as "the weighted combination of all of the visually significant attributes of an image". The difference between the two definitions is that one focuses on the characteristics of signal processing in different imaging systems and the latter on the perceptual assessments that make an image pleasant for human viewers.