Alan Olav Walker is a Norwegian DJ and music producer. At the age of 16, Walker released "Fade" on NoCopyrightSounds, which led to a contract with MER Musikk. He rose to fame with his 2015 single "Faded". The song was a worldwide commercial success upon its release, reaching number one on the singles charts in Norway, Finland, and Sweden, and in the top three on the Danish singles chart. The song peaked at number one in over 10 of his countries and entered the top five in over 25 countries. Walker's debut album, Different World (2018), features artists such as Steve Aoki, Noah Cyrus, and Digital Farm Animals, and includes "famous releases'' such as "Faded" and "new songs" such as "Lost Control".

Gunnar Greve Pettersen, professionally known as Gunnar Greve, is a Norwegian talent manager, producer, singer, songwriter and record executive. Greve is one of the most well-known figures in the Norwegian industry, primarily known for representing a variety of Norwegian and Swedish artists, producers and songwriters. He is the founder and current managing partner of Norwegian full-service music company MER, representing artists such as Alan Walker.