Alastair John Campbell is a British journalist, author, strategist, broadcaster, and activist, who is known for his political roles during Tony Blair's leadership of the Labour Party. Campbell worked as Blair's spokesman and campaign director in opposition (1994–1997), then as Downing Street Press Secretary, and as the Prime Minister's Official Spokesperson (1997–2000). He then became Downing Street's director of communications and spokesman for the Labour Party (2000–2003). He returned as campaign director for the 2005 general election in Blair's third win.

Sir Anthony Charles Lynton Blair is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He served as Leader of the Opposition from 1994 to 1997 and held various shadow cabinet posts from 1987 to 1994. Blair was Member of Parliament (MP) for Sedgefield from 1983 to 2007. He is the second-longest-serving prime minister in post-war British history and the longest-serving Labour politician to have held the office.