Albania participated in the Eurovision Song Contest 2010 in Oslo, Norway, with the song "It's All About You" performed by Juliana Pasha. Its selected entry was chosen through the national selection competition Festivali i Këngës organised by Radio Televizioni Shqiptar (RTSH) in December 2009. To this point, the nation had participated in the Eurovision Song Contest six times since its first entry in 2004. Prior to the contest, the song was promoted by a music video and live performances both in Macedonia and the Netherlands.

The Eurovision Song Contest 2010 was the 55th edition of the Eurovision Song Contest. It took place in Oslo, Norway, following the country's victory at the 2009 contest with the song "Fairytale" by Alexander Rybak. Organised by the European Broadcasting Union (EBU) and host broadcaster Norsk rikskringkasting (NRK), the contest was held at the Telenor Arena, and consisted of two semi-finals on 25 and 27 May, and a final on 29 May 2010, tying with the 1999 edition for the contest hosted the latest. The three live shows were presented by Norwegian television presenters Erik Solbakken and Nadia Hasnaoui and singer Haddy N'jie.