Albania participated in the Eurovision Song Contest 2018 in Lisbon, Portugal, with the song "Mall" performed by Eugent Bushpepa. Its selected entry was chosen through the national selection competition Festivali i Këngës organised by Radio Televizioni Shqiptar (RTSH) in December 2017. To this point, the nation had participated in the Eurovision Song Contest fourteen times since its first entry in 2004. Prior to the contest, the song was promoted by a music video and live performances in the Netherlands and Spain.

The Eurovision Song Contest 2018 was the 63rd edition of the Eurovision Song Contest. It took place in Lisbon, Portugal, following the country's victory at the 2017 contest with the song "Amar pelos dois" by Salvador Sobral. Organised by the European Broadcasting Union (EBU) and host broadcaster Rádio e Televisão de Portugal (RTP), the contest was held at the Lisbon Arena, and consisted of two semi-finals on 8 and 10 May, and a final on 12 May 2018. The three live shows were presented by Portuguese television presenters Filomena Cautela, Sílvia Alberto and Catarina Furtado, and Portuguese-American actress Daniela Ruah, marking the first time that the contest was presented by four hosts.