Alcea is a genus of over 80 species of flowering plants in the mallow family Malvaceae, commonly known as the hollyhocks. They are native to Asia and Europe. The single species of hollyhock from the Americas, the streambank wild hollyhock, belongs to a different genus.

Malvaceae, or the mallows, is a family of flowering plants estimated to contain 244 genera with 4225 known species. Well-known members of economic importance include okra, cotton, cacao, roselle and durian. There are also some genera containing familiar ornamentals, such as Alcea (hollyhock), Malva (mallow), and Tilia. The genera with the largest numbers of species include Hibiscus, Pavonia, Sida, Ayenia, Dombeya, and Sterculia.