Mykyta Volodymyrovych Alieksieiev, better known by his mononym Alekseev, is a Ukrainian singer and songwriter. He first began his career in 2014 after placing as a semifinalist on season four of The Voice of Ukraine. He subsequently released the single "Pyanoye solntse", which went on to become a number-one hit throughout the CIS and kickstarted his music career. He represented Belarus in the Eurovision Song Contest 2018 in Portugal with his song "Forever".

Holos Krainy is a Ukrainian reality talent show that premiered on the 1+1 network on 22 May 2011. Holos Krainy is part of the international syndication The Voice based on the reality singing competition launched in the Netherlands as The Voice of Holland, created by Dutch television producer John de Mol. It was the second international adaptation of the programme, after the American version. There is also a children version of the same show, Holos. Dity.