Allahyar and the Legend of Markhor is a Pakistani animated fantasy adventure film directed by Uzair Zaheer Khan. It depicts the story of a young boy and his relationship with animals. The film is produced by 3rd World Studios and distributed by ARY Films. The movie aims to shed light on the preservation and illegal hunting of wildlife, with main characters Mehru, Hero, and a snow leopard named Chak'ku being endangered species.

The film industry of Pakistan, consisting of motion pictures, has had a large effect on Pakistani society and culture since the nation's independence. Pakistani cinema is made up of various sub-industries, including Lollywood, which makes motion pictures in Urdu and Punjabi. Lollywood is one of the biggest film industries in the country.