Alpha is the third studio album by Spanish singer Aitana. It was released on 22 September 2023 by Universal Spain, almost three years after its predecessor 11 Razones (2020). For this new project, the singer enlisted habitual producers Andrés Torres and Mauricio Rengifo, besides Big One, Mr. Naisgai, Kuinvi, Orlando Vitto and Renzo Bravo, to create an electronic and dance music-centered album that would make her explore new fields and break away from her usual pop sound without completely abandoning it. She describes Alpha as her "journey towards the light, with stories of resilience, hope, and love". Primarily an electropop record, Alpha is characterized by themes of sensuality and empowerment, and features guests vocals by Danna Paola, Nicki Nicole, and Rels B.

Aitana Ocaña Morales, known mononymously as Aitana, is a Spanish singer and songwriter. She first gained national recognition in 2017, placing as the runner-up in the revival series of the Spanish reality television talent competition Operación Triunfo. While competing on the show, Aitana recorded the single "Lo Malo" with fellow contestant Ana Guerra. The song became an instant hit in Spain, debuting at number-one and holding the spot for several weeks. Following the competition, Aitana signed a 360º record deal with Universal Music and released her debut solo single "Teléfono" to commercial success and streaming-breaking records.