Amazon Alexa or Alexa is a virtual assistant technology largely based on a Polish speech synthesizer named Ivona, bought by Amazon in 2013. It was first used in the Amazon Echo smart speaker and the Echo Dot, Echo Studio and Amazon Tap speakers developed by Amazon Lab126. It is capable of natural language processing (NLP) for tasks such as voice interaction, music playback, creating to-do lists, setting alarms, streaming podcasts, playing audiobooks, providing weather, traffic, sports, other real-time information and news. Alexa can also control several smart devices as a home automation system. Alexa capabilities may be extended by installing "skills" such as weather programs and audio features. It performs these tasks using automatic speech recognition, NLP, and other forms of weak AI.
Amazon Echo devices on display in a retail store
Amazon Echo Studio
A virtual assistant (VA) is a software agent that can perform a range of tasks or services for a user based on user input such as commands or questions, including verbal ones. Such technologies often incorporate chatbot capabilities to simulate human conversation, such as via online chat, to facilitate interaction with their users. The interaction may be via text, graphical interface, or voice - as some virtual assistants are able to interpret human speech and respond via synthesized voices.
Google Assistant running on a Pixel XL smartphone
Amazon Echo Dot smart speaker running the Alexa virtual assistant
Apple TV remote control, with which users can ask Siri the virtual assistant to find content to watch
Graphical sum up of the study capturing reasons of interest of virtual assistants for consumers