Amory Lovins
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Amory Bloch Lovins is an American writer, physicist, and former chairman/chief scientist of the Rocky Mountain Institute. He has written on energy policy and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018.
Solar energy technologies, such as solar water heaters, located on or near the buildings which they supply with energy, are a prime example of a soft energy technology.
A "negawatt revolution" would involve the rapid deployment of electricity-saving technologies, such as compact fluorescent lamps.
Design Futures Council
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The Design Futures Council is an interdisciplinary network of design, product, and construction leaders exploring global trends, challenges, and opportunities to advance innovation and shape the future of the industry and environment. Members include architecture and design firms, building product manufacturers, service providers, and forward-thinking AEC firms of all sizes that take an active interest in their future.
