Amory Lovins
Videos
Amory Bloch Lovins is an American writer, physicist, and former chairman/chief scientist of the Rocky Mountain Institute. He has written on energy policy and related areas for four decades, and served
Lovins in 2011
Solar energy technologies, such as solar water heaters, located on or near the buildings which they supply with energy, are a prime example of a soft energy technology.
A "negawatt revolution" would involve the rapid deployment of electricity-saving technologies, such as compact fluorescent lamps.
Natural Capitalism
Videos
Natural Capitalism: Creating the Next Industrial Revolution is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen la
Amory Lovins
…He has provided expert testimony and published 31 books, including Reinventing Fire, Winning the Oil Endgame, Small is Profitable, Brittle Power, and Natural Capitalism. Lovins was born in Washington, DC. His father, Gerald H. Lovins worked as an engineer and his mother, Miriam Lovins, worked as a social services…
Natural Capitalism