Amos Nathan Tversky was an Israeli cognitive and mathematical psychologist and a key figure in the discovery of systematic human cognitive bias and handling of risk.
The shape of the value (utility) function in prospect theory. The asymmetry of the function corresponds to loss aversion.
Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.
Richard H. Thaler during Nobel Prize press conference in Stockholm, December 2017
Cornell mug used in Thaler's experiments on Endowment Effect, donated to the Nobel Prize Organisation