Amphetamine Reptile Records is a record label founded in 1986 by Tom Hazelmyer in Washington state. The label specializes in noise rock and also released Strap It On, the debut album by alternative metal band Helmet which sold more than 40,000 records. According to Hazelmyer, the success of the album was vital to keeping AmRep going throughout the 1990s, as it "helped support the other things that sold less." The label was the subject of the 2015 documentary The Color of Noise.

Helmet is an American alternative metal band from New York City formed in 1989 by vocalist and lead guitarist Page Hamilton. Helmet has had numerous lineup changes with Hamilton as the only constant member. Since 2010, the band has consisted of Hamilton, drummer Kyle Stevenson, guitarist Dan Beeman and bassist Dave Case.