The Amstrad PCW series is a range of personal computers produced by British company Amstrad from 1985 to 1998, and also sold under licence in Europe as the "Joyce" by the German electronics company Schneider in the early years of the series' life. The PCW, short for Personal Computer Word-processor, was targeted at the word processing and home office markets. When it was launched the cost of a PCW system was under 25% of the cost of almost all IBM-compatible PC systems in the UK, and as a result the machine was very popular both in the UK and in Europe, persuading many technophobes to venture into using computers. The series is reported to have sold 8 million units. However the last two models, introduced in the mid-1990s, were commercial failures, being squeezed out of the market by the falling prices, greater capabilities and wider range of software for IBM-compatible PCs.
Amstrad PCW
PCW 8512 in a museum
3-inch drive common on Amstrad machines
Schneider Joyce
Amstrad was a British consumer electronics company, founded in 1968 by Alan Sugar. During the 1980s, the company was known for its home computers beginning with the Amstrad CPC and later also the ZX Spectrum range after the Sinclair deal, which led it to have a substantial share of the PC market in Britain. In the following decade it shifted focus towards communication technologies, and its main business during the 2000s was the manufacture of satellite television set-top boxes for Sky, which Amstrad had started in 1989 as the then sole supplier of the emerging Sky TV service.
Sugar Tower in Brentwood, England (pictured in 2005)
Amstrad 7070 tape deck (c. 1970s)
The Amstrad CPC 464 personal microcomputer (1984)
Amstrad PCW8512 word processor (1985)