......And They Said It Wouldn't Last is a commemorative box set released to celebrate Cliff Richard's fifty years in the music business. It was released on 15 September 2008. Its release was preceded on 8 September by a new single called "Thank You for a Lifetime" which doesn't appear in the set. The set includes eight CDs, a reproduction of Cliff's first single, a 52-page photo book of Cliff's fifty years in music, and a gold-plated coin bearing the 'Cliff's 50 Anniversary' graphic.

The 50th Anniversary Album is a compilation album by Cliff Richard. The album was released by EMI on 3 November 2008 to mark his 50th Anniversary as a recording artist.