Anitta (singer)

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Anitta
COMBATCHY - Espaço das Américas (37663558155).jpg
Anitta performing at the Combatchy party, November 2017
Born Larissa de Macedo Machado
(1993-03-30) 30 March 1993 (age 25)
Rio de Janeiro, Brazil
Nationality Brazilian
Occupation
  • Singer
  • songwriter
  • actress
  • dancer
  • businesswoman
Years active 2010–present
Net worth Increase US$ 23 million
Spouse(s) Thiago Magalhães (m. 2017)
Musical career
Genres
Labels Warner
Associated acts
Website anittaoficial.com

Larissa de Macedo Machado (born 30 March 1993),[1] known by her stage name Anitta, is a Brazilian singer, songwriter, actress, dancer and businesswoman. She is managed internationally by John Shahidi of Shots Studios.

She began singing at age 8 in a choir from a Catholic church in the Honório Gurgel neighborhood in Rio de Janeiro, at the age of 16, she attended a technical school and was called to work at Vale. In 2010, after posting a video on YouTube, Renato Azevedo, then producer of the independent record company Furacão 2000, called her to sign a contract with the label. Due to the success of the song "Meiga e Abusada" in 2012, she signed a contract with Warner Music Brasil the following year.[citation needed]

Anitta rose to national fame in 2013 after releasing the single "Show das Poderosas", which reached the top of the Brasil Hot 100 Airplay chart.[2][3][4] Its music video has been viewed over 130 million times on YouTube;[5] in July of the same year, she released her debut studio album which received a triple gold record certificate and platinum certification by ABPD.[2] The album hit the mark of 170,000 copies sold, being also released in Portugal. Ritmo Perfeito (2014), her second studio album, sold 45,000 copies after a month of its release.[6] On the same day she released her first live album, Meu Lugar;[6][7] in November 2014, she performed at the Latin Grammy Award, becoming the youngest Brazilian singer to perform at the awards.[8] In 2015, she released her third studio album entitled Bang, which was certified platinum and produced the singles "Deixa Ele Sofrer", "Bang", "Essa Mina é Louca" and "Cravo e Canela".

In 2013, Anitta was the singer who most remained at the top of iTunes Brazil and was elected by the same as the Artist of the Year,[2] she was also elected by the Associação Paulista de Críticos de Arte (APCA) as the revelation of the year in music in 2013. She is a three-time winner as the Best Brazilian Act on the MTV Europe Music Awards, and was the first Brazilian artist to win the Best Latin American Act award.[9]

In 2017, she was chosen by Billboard as the 15th most influential artist in the world in social networks, getting ahead of artists like Lady Gaga, Shakira and Rihanna.[10][11]

Biography[edit]

Anitta was born Larissa de Macedo Machado in Rio de Janeiro,[5][4] the youngest daughter of Míriam Macedo and Mauro Machado;[12] her brother Renan Machado serves as her artistic producer. Her mother raised the two children by herself,[13][14] her father is Afro-Brazilian and her mother is a White Brazilian.[15]

She began her career at 8 years old singing in the choir of Santa Luzia Church in Rio de Janeiro by the intervention of her maternal grandparents,[4] at 11 years old, with the allowance she got, she decided to take English classes. She later received dance lessons provided by her mother's teacher, at 16, she finished a course in administration at a technical school in Rio de Janeiro.[5][16] A year later, she decided to pursue an artistic career, that same year, she was the winner of the "Revelation of Music" award.[17]

Anitta's stage name was inspired by the character Anita, from Rede Globo TV series Presença de Anita,[4] she thought the character "amazing" because "[she] could be sexy without looking vulgar, girl and woman at the same time".[9][4]

Career[edit]

2012–13: Debut album and initial success[edit]

MC Anitta in June 2013

In 2011, Anitta was invited by funk carioca producer Batutinha to perform some tests after he saw one of her videos singing, after being approved, she signed with Furacão 2000. That same year he released his first song on radio stations in Rio de Janeiro, the promotional single "Eu Vou Ficar". Advised by her producer, she decided to put another "t" in the stage name.[5][18]

In early 2012, she created the "quadradinho" choreography, which was very successful among funk groups; in June 2012, producer Kamilla Fialho, after watching a performance on stage by Anitta, offered to be her manager, paying a fine of 256,000 reais required to release the singer from her contract with Furacão 2000, later signing her to Kamilas's company K2L.[19]

In January 2013, due to the success of the song "Meiga e Abusada" in Rio de Janeiro, Anitta signed a recording contract with Warner Music Group.[5][18] "Meiga e Abusada" became one of the most requested songs in Brazilian radio stations in early 2013. A music video for the song was recorded in Las Vegas, and directed by American director Blake Farber, who has worked with Beyoncé.[18]

Her debut, self-titled debut album was released in June 2013.[20]

The music video for the song "Show das Poderosas" received considerable attention by the media in May 2013, becoming the most watched music video on YouTube in Brazil, surpassing 130 million views. Also helping to music, which remained for weeks at the top of the best selling in iTunes Brazil, and making it the third most played song on the radio in the country in 2013, the song also held the top ten of the music charts in Spain, Portugal and Argentina.[14] At the time, the singer's booking was estimated at 150,000 reais per show, being one of the highest in Brazil.[20]

2014–15: Meu Lugar and Ritmo Perfeito[edit]

Anitta during a concert in February 2015

Sales to the tickets for the recording of her first live album went on sale in November 2013,[21] the event took place in Rio de Janeiro at HSBC Arena on 15 February 2014 and was attended by about 10,000 people.[22] The album was previously titled Fantástico Mundo de Anitta,[23] but was later renamed to Meu Lugar with the release of the song "Quem Sabe" on iTunes.[24] The song "Blá Blá Blá" was released as the lead single from the album on 23 March 2014.[25]

It was a success, reaching number two on the Hot 100 Airplay chart in Brazil,[26] the album was released on 4 June 2014, just a day after the release of her second studio album, Ritmo Perfeito.[citation needed]

The second single from the project was a song featuring rapper Projota titled "Cobertor", which reached number 43 on Brazilian charts,[27] the following single "Na Batida" was released in July 2014. Its music video reached 1 million visualizations on Youtube after just 24 hours,[28] it was also a success on charts, peaking at number four on the Hot 100 Airplay chart.[29]

Other singles released from the album were "Ritmo Perfeito" and "No Meu Talento", featuring MC Guimê.[30]

In April 2014, she made her acting debut as Helena Boccato on comedy film Copa de Elite.[31]

In August 2014, she founded her own management company, Rodamoinho Produções Artísticas; in December, she also starred as goddess Solaris on television film Didi e o Segredo dos Anjos.[32]

2015–16: Bang and collaborations[edit]

Anitta, (center) with singers Caetano Veloso (left) and Gilberto Gil (right) performing at the 2016 Summer Olympics opening ceremony

Her third studio album Bang was released in October 2015, it was elected by Billboard Brasil as one of the most anticipated albums of the year.[33]

Its album cover art was signed by Giovanni Bianco, the same designer of American singer Madonna.[34] Bang debuted at number three on the Brazilian albums chart with 40,000 copies sold at its first week.[35] The album has sold 300,000 copies as of May 2016, surpassing sales of her debut album, which has sold 170,000 copies,[36] it was also certified Platinum by the Associação Brasileira de Produtores de Discos (ABPD).[37]

The first single of the album, "Deixa Ele Sofrer", which was released on 16 July 2015 and reached the top of the iTunes Brazil chart,[38] the song also made Anitta the first Brazilian singer to occupy the top of Spotify Brazil.[39]

The following single, "Bang", was also a success, staying at number one on iTunes and Spotify for several days, and its music video becoming an international viral video and receiving over 320 million views on YouTube.[2][40] Other singles released from the album were "Essa Mina É Louca" and "Cravo e Canela";[5] in October 2015, the artist won the EMA Worldwide Act Latin America, being the first Brazilian artist to win the award.[9]

A collaboration with Jota Quest and Nile Rodgers, entitled "Blecaute", was released in November 2015.[41][42]

In 2016, Anitta made her debut as a TV hostess on the third season of Multishow program Música Boa Ao Vivo,[43] the singer was also featured on a remix of the song "Ginza", by singer J Balvin.[2]

In August 2016, she released a single titled "Sim ou Não" featuring Colombian singer Maluma, and performed at the 2016 Summer Olympics opening ceremony along with singers Caetano Veloso and Gilberto Gil after the parade of delegations.[44] The next month, she signed a contract with talent agency William Morris Endeavor;[45] in November 2016, she won the Best Brazilian Act category at the 2016 MTV Europe Music Awards.[46]

2017–present: Checkmate and international success[edit]

In January 2017, the singer was featured on singles including "Loka", by female duo Simone & Simaria, and "Você Partiu Meu Coração", by Nego do Borel also featuring Wesley Safadão.[47][48] In May 2017, "Switch", a collaboration with Australian rapper Iggy Azalea, became her first single in English to be released.[49]

The same month, she teased collaborations with rapper Tyga and Brazilian electronic music duo Tropkillaz,[50] she released a single in both Portuguese and Spanish titled "Paradinha" on 31 May, as the first single from her fourth studio album.[51] In June of the same year, the American group Major Lazer released "Sua Cara", along with her and drag queen singer Pabllo Vittar. The song is part of the band's fourth EP, Know No Better; in a matter of a few hours, the audio work exceeded the mark of 5 million views on YouTube.[52]

After its release, the song became an international hit, appearing as one hundred most played in Global Spotify[53] and spent more than five weeks on Billboard's Dance/Electronic Songs chart, making it the only Portuguese-language song in the United States.[54] The music video was also a hit, being the fastest reaching 1 million likes - 5 hours and 38 minutes post-release - on YouTube, breaking 18-hour "Drag Me Down" by One Direction record.[citation needed]

On 3 September, Anitta released her first English-language single "Will I See You", a collaboration with Grammy award-winning producer and songwriter Poo Bear,[55] it was the first song of the singer's project entitled CheckMate, in which she would release a new song a month. On 13 October, in partnership with Swedish DJ Alesso, Anitta released the second song from CheckMate, titled "Is That For Me".[56] On 19 November, the singer released, in her second collaboration with J Balvin, another track from the CheckMate project, "Downtown". The composition became an international success, entering in the "Top 50 Global", list of the 50 most executed songs in the world, making Anitta the first Brazilian to appear in the ranking,[57] on 18 December 2017, Anitta released a new single, "Vai Malandra", featuring MC Zaac, Maejor, Tropkillaz and DJ Yuri Martins; this was the fourth and last song from the CheckMate project.[58]

In December 2017, Anitta was confirmed to be performing at Rock in Rio, both on the 2018 edition in Lisbon and on the following year in Rio de Janeiro,[59] the concert part of Rock in Rio Lisbon on June 24, 2018 was her biggest concert outside Brazil where she performed for a sold out crowd of 85 million people.

In July 2018, Anitta was confirmed to be one of México's The Voice couches with her friend Maluma, she will also released two Spanish singles titled "Medicina" and "Veneno".

Artistry[edit]

Singers such as Mariah Carey and Rihanna have influenced Anitta.[60]

Anitta cites as her greatest influences the singers Beyoncé, Mariah Carey and Rihanna.[60][61]

In 2013, the singer revealed that she dreamed of doing duets with Carey and Ivete Sangalo, and on the second she emphasized: "If she accepts an invitation from these I think I die well at the time of the duet of so much emotion and then he will never leave".[60]

During the first album, Anitta was compared to the singer Beyoncé, saying that the artist was one of her influences, although she was deeply acquainted with her work a short time ago. "It's a new admiration for me, I was not a fan since I was a little Mariah, but today I really admire it, after I started to sing I really enjoyed it."[62]

Another influence was also Sandy, with whom Anitta sang together on 27 July 2013, during Altas Horas, a television show, playing the tracks "As Quatro Estações" and "Desperdiçou"; in the program Anitta commented: "I can sing all the songs, I have followed it since I always took the CDs borrowed from my friends to listen."[63]

During the production of her second album, Anitta quoted Katy Perry as influencing the new tracks.[63] Other references cited by the singer also include the Pussycat Dolls group[64] and such singers as Madonna,[65] Britney Spears, Kate Nash and Colbie Caillat.[66]

Among Brazilian pop artists, she was influenced by girl group Rouge,[67][68] during an interview for the G1, Anitta mentioned the MPB singers Gal Costa and Caetano Veloso for always being renewed and risking themselves in other styles.[66]

Musical style and Voice[edit]

Anitta's music is generally pop,[69] but she also incorporates R&B,[70] dance-pop,[71] electropop,[72] electronic dance music,[72] reggae,[73] reggaeton,[74] funk carioca,[75] samba-reggae,[76] latin pop,[77] and bossa nova.[78]

Anitta has a slight soprano voice, whose vocal extension covers 2 octaves, with homogeneous vocals,[79] the celebrity website Vocal Pop detailed that her voice appears to be a 15-year-old girl and she has a "very sharp and light voice" and added that she has "no such master of her own voice and falls short in many gaps as a singer and an interpreter".[80] Forbes' Anderson Antunes indicated that the singer uses R&B on her songs, which is also used by Rihanna and Kesha, and she could be the next "global superstar", as Shakira, who follows the "world music appeal".[81]

In a review for her self-titled album Anitta, Braulio Lorentz of G1 described her voice as being tweaked and sweet, and her songs have "lyrics about women's power, seductive power and other predicates of whoever claims to "have power".[69]

Image[edit]

Anitta in the Coca-Cola Jeans parade in November 2014.

Soon after reaching stardom, Anitta was described as a sexual symbol by the media;[82][83] in 2015, she was voted the sexiest woman by VIP magazine.[84] Writing to Folha de S. Paulo, Gustavo Fioratti said that the singer's "sexy, vulgar-style personality" is more impressive in her music videos than in her live performances.[85] The Daily Mail called it "bombshell",[86][87] she believes that by working "with the sensuality thing", her artwork is not taken seriously by a part of the critics and the public. The singer expressed her frustration by saying, "[...] people think you have no talent, no intelligence. I can be intelligent and have the will to be sensual."[88]

In 2014, Anitta was accused of adopting an "anti-feminist speech" during a participation in the Globo Network's Altas Horas show, claiming that "women fought so hard to have the same rights as men, who, when they succeeded, wanted to take care the situation and the place of man".[89] Subsequently, she began to adopt a position more in line with the ideals of feminism and also began to consider herself a feminist.[90][91] When she was elected "Woman of the Year" by the Brazilian edition of GQ magazine in 2017, she made a "feminist discourse"[92] and said:

"I'm going to keep fighting with my music, talking about shallow things, dancing, wearing short clothes, talking what I say and what I do ... so people understand that it's not a short outfit, it's the fact that you kiss how many people you want to kiss one night, who will tell you whether you're smart, whether you're capable, whether you have talent, whether you can sing, do, or fail to do."[92][93]

The singer was listed by Vogue magazine as one of the 100 most influential and creative people in the world. Anitta was chosen for the ranking because of her "positivity engagement around the body illustrated by the affirmative choice to display her untold image in the "Vai Malandra" music video.[94][95] Dom Phillips of The Guardian, said that the music video of "Vai Malandra" "sparked a ferocious debate in Brazil, exposing the country's social lines of failure, dealing with issues of inequality, racism, sexist abuse and cultural appropriation."[96] the singer was accused of "cultural appropriation" by black activists, for wearing hairbraids in the video, "Anitta uses black when it suits her," wrote Stephanie Ribeiro in a column for Marie Claire.[96] The singer claimed that her paternal family is black.[97]

Anitta is one of the most influential celebrities in social networks; in June of 2017, it appeared in the Social 50 ranking of the North American Billboard like the 15th most influential artist of the world in the social networks,[98][99] repeating, among other times, its appearance in December, when it was in the tenth position.[100][101] In March 2018, she won the iHeart Music Awards in the Social Star category.[102]

Anitta in 2015.

After achieving success, Anitta associated its image with several brands.[103] Often referred to as a "marketing case,"[104] Anitta said she feels praised when she is described as such, she explained: "I'm happy when I see people believe that I'm a marketing case because I'm the one who does my marketing. I studied marketing, I graduated in pre-college administration, I had a marketing class, all my marketing I'm the one who plans, I do it,[105] I feel praised when I see people saying that."[106] She also described as" co-branding "her strategy of partnering with foreign artists to lead their work to other markets.[107]

Anitta wore more colorful printed dresses early in her career, with cropped top combinations, short jeans and plaid blouses and caps, after the release of the album Bang (2015), the style of the singer began to make references to pop art. She has already stated that she likes to wear clothes from the brands Moschino[108] and Givenchy. In an interview with EGO.com, she said, "Being stylish is having an attitude, having an uncommon sense of being authentic, having style is having a good mood."[109]

In 2014, the singer claimed to have undergone six plastic surgery procedures, justified by a dissatisfaction with her appearance: "I saw myself a little hurt. I always had a bad nose too. breathe all local air ". By 2016, Anitta had already done two breast surgeries, two rhinoplasty, liposuction, enlargement of the cheekbones, among others. Anitta is considering further procedures in the future.[110][111][112][113][114] In 2016 the number increased to eight surgical interventions, the most recent being a fill in the lips, totaling more than 100 thousand reais in aesthetic procedures.[115]

Personal life[edit]

Anitta dated Mr. Thug, one of the members of the Bonde da Stronda, from early 2011 until the end of 2012.[116][117][118] The singer also had a relationship with actor and model Pablo Morais,[119] on November 17, 2017, she married businessman Thiago Magalhães, with whom she had been in contact since May of the same year. The couple officialized the union under total separation of goods.[120][121][122][123][124]

In an interview for Trip magazine in 2017, she stated that she is doing therapy and also that if she did not pursue her artistic career, she would "be a happy psychologist."[90]

Philanthropy[edit]

In 2014, she made donations to a shelter that received homeless people from the thunderstorm that hit the city of Vila Velha and also performed at a public school for people with Down syndrome in Curitiba.[125][126]

In 2016, she made donations to people living in the favela of Cidade de Deus, in her hometown of Rio de Janeiro.[127]

Discography[edit]

Tours[edit]

Filmography[edit]

This is a chronologically-ordered list of films and television shows in which Anitta has appeared.[2]

Films[edit]

Title Year Role Notes Ref.
Copa de Elite 2011 Helena Boccato [128]
Didi e o Segredo dos Anjos 2014 Goddess Soláris
Breaking Through 2015 Herself [129]
Meus 15 Anos 2017 Herself

Television[edit]

Title Year Role(s) Channel Notes Ref.
Amor à Vida 2013 Herself Rede Globo Episode: "December 12, 2013" [130]
Sai do Chão 2014 Host Rede Globo Episode: "January 19, 2014" [131]
Dança dos Famosos 2014 Participant Rede Globo Season 11 [132]
Vai Que Cola 2014 Anitta (fictional version) Multishow Episode: "As Poderosas"
Episode: "Ausência de Anitta"
[133]
Alto Astral 2015 Herself Rede Globo Episode: "May 4, 2015" [134]
Osmar the First Slice of the Loaf 2015 Pãonitta Gloob Episode: "Show das Pãoderosas" [135]
Tomara que Caia 2015 Policial Pereira Rede Globo Episode: "July 19, 2015" [136]
TVZ 2015–16 Special Host Multishow Episode: "October 9, 2015"
Episode: "January 14, 2016"
Episode: "October 31, 2016"
[137]
[138]
[139]
Música Boa Ao Vivo 2016–17 Host Multishow Season 3–4
Chacrinha, o Eterno Guerreiro 2017 Herself Canal Viva Special of 100 years of Chacrinha
The Tonight Show Starring Jimmy Fallon 2017 Musical Guest NBC Episode: May 25, 2017 [140]
Adnight Show 2017 Herself Rede Globo Episode: "December 14, 2017"
Anitta Entrou no Grupo 2018 Host Multishow [141]
La Voz... México 2018 Judge Las Estrellas Season 7 [142]
Vai Anitta 2018–present Herself Netflix Documentary [143]
História de Lobos 2019 Herself Rede Globo [144]

Awards and nominations[edit]

Year Award Category Work Result
2014 MTV Europe Music Awards Best Brazilian Act Anitta Won
Best Latin American Act Nominated
Latin Grammy Award Best Brazilian Song "Zen" Nominated
2015 Kids' Choice Awards Favorite Artist Brazil Anitta Nominated
MTV Europe Music Awards Best Brazilian Act Won
Best Latin American Act Won
2016 Kids' Choice Awards Favorite Artist Brazil Nominated
Prêmio Jovem Brasileiro Best Singer Won
BreakTudo Awards Female Artist Brazilian Nominated
MTV Europe Music Awards Best Brazilian Act Won
Latin Grammy Awards Best Urban Fusion/Performance "Pra Todas Elas" (with Tubarão and Maneirinho) Nominated
2017 MTV Europe Music Awards Best Brazilian Act Anitta Won
Prêmio Multishow Best Singer[145] Anitta Won
Prêmio Multishow Catchy Song[146] "Loka"[147] Won
Prêmio Multishow Best Song[148] "Sim ou Não" Won
BreakTudo Awards Female Artist Brazilian [149] Anitta Won
2017 BreakTudo Awards Best Video [150] Anitta Won
BreakTudo Awards Best Fans Anitta Nominated
Prêmio Jovem Brasileiro Female Artist [151] Anitta Won
2018 iHeartRadio Music Awards[152] Social Star Award Herself Won
2018 MTV Millennial Awards Hit del Año "Downtown"
(with J Balvin)
Won
2018 MTV Millennial Awards Video del Año "Machika"
(with J Balvin and Jeon)
Nominated
2018 Teen Choice Awards Choice Music Web Star [153] herself Pending

References[edit]

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  41. ^ Dia, O (April 13, 2016). "Jota Quest comemora 20 anos de carreira com show na Fundição Progresso". 
  42. ^ ‘Blecaute’, nova música de Jota Quest, terá a participação de Anitta e Nile Rodgers, extra.globo.com; accessed 31 March 2018.
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  45. ^ "Anitta Signs With William Morris Endeavor". Billboard. 29 September 2016. Retrieved 14 May 2017. 
  46. ^ "Anitta vence o Europe Music Awards 2016 como melhor artista brasileira". globo.com. November 2016. 
  47. ^ "Saiba por que o single 'Loka' beneficia tanto Anitta como Simone & Simaria". G1 (in Portuguese). Retrieved 22 May 2017. 
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External links[edit]