Anti-consumerism
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Anti-consumerism is a sociopolitical ideology. It has been described as "intentionally and meaningfully excluding or cutting goods from one's consumption routine or reusing once-acquired goods with th
A Portuguese anti-consumerist stencil graffiti saying "Consuming consumes you"
Mottainai
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Mottainai is a Japanese phrase conveying a sense of regret over waste, or to state that one does not deserve something because it is too good. The term can be translated to English as "What a waste!"
Mottainai written on a truck, followed by the sentence "I strive towards zero emission"
Nobel Prize winner Wangari Maathai has used the word mottainai in an environmental protection campaign.