In France, the appellation d'origine contrôlée (AOC) is a label that identifies an agricultural product whose stages of production and processing are carried out in a defined geographical area – the terroir – and using recognized and traditional know-how. The specificity of an AOC product is determined by the combination of a physical and biological environment with established production techniques transmitted within a human community. Together, these give the product its distinctive qualities.

Joseph Marie Capus was a French agriculturalist and expert on grape vines. He became a deputy in the French national parliament, and was Minister of Agriculture for a few months in 1924. He was active in legislation related to agriculture and was the driving force behind introduction of the Appellation d'origine contrôlée for French wines.