Applied psychology
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Applied psychology is the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience. Educational and organizational psy
Photo of Hugo Münsterberg
Digital advertisements shown at Picadilly Circus, London at night
Social psychology
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Social psychology is the methodical study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Sculpture of Kurt Lewin
The Elaboration Likelihood Model is an influential model of persuasion.
Daryl Bem
Social psychologists study interactions within groups, and between both groups and individuals.