The Ards Peninsula is a peninsula in County Down, Northern Ireland, on the north-east coast of Ireland. It separates Strangford Lough from the North Channel of the Irish Sea. Towns and villages on the peninsula include Donaghadee, Millisle, Portavogie and Portaferry. The large towns of Newtownards and Bangor are at the mainland edge of the peninsula. Burr Point is the easternmost point on the island of Ireland.

County Down is one of the six counties of Northern Ireland, one of the nine counties of Ulster and one of the traditional thirty-two counties of Ireland. It covers an area of 961 sq mi (2,490 km2) and has a population of 552,261. It borders County Antrim to the north, the Irish Sea to the east, County Armagh to the west, and County Louth across Carlingford Lough to the southwest.