Arriva Yorkshire is a major bus operator providing services primarily within and across West Yorkshire, although it also provides service in some parts of South Yorkshire, East Riding of Yorkshire and southern areas of North Yorkshire. It is a subsidiary of Arriva UK Bus.

North Yorkshire is a ceremonial county in the Yorkshire and the Humber and North East regions of England. It borders County Durham to the north, the North Sea to the east, the East Riding of Yorkshire to the south-east, South Yorkshire to the south, West Yorkshire to the south-west, and Cumbria and Lancashire to the west. Northallerton is the county town.