ArtRave was a two-day event hosted by Lady Gaga from November 10–11, 2013, as part of the promotional campaign for her third studio album, Artpop (2013). The event, held in a large warehouse in the Brooklyn Navy Yard in New York, served as an album release party and included a press conference and a live performance. During the press conference, Gaga revealed "the world's first flying dress", called the Volantis, confirmed plans to stage a performance in space in 2015, and introduced new works by Marina Abramović, Inez van Lamsweerde and Vinoodh Matadin, Jeff Koons, and Robert Wilson. The warehouse contained a giant statue of Gaga created by Koons on one side and other artworks, while screens all around displayed videos of Gaga's performances with Abramović. There were contortionists, a DJ booth, as well as free food and drink for the assembled crowd.

Stefani Joanne Angelina Germanotta, known professionally as Lady Gaga, is an American singer-songwriter and actress. She is known for reinventing her image and showcasing versatility in entertainment. Gaga started performing as a teenager by singing at open mic nights and acting in school plays. She studied Collaborative Arts Project 21 before leaving to pursue a music career. After a contract cancellation by Def Jam Recordings, Gaga worked as a songwriter for Sony/ATV Music Publishing. In 2007, she signed with Interscope Records and KonLive Distribution. Her breakthrough came the following year with her debut studio album, The Fame, and its singles "Just Dance" and "Poker Face". The album was later reissued along with The Fame Monster (2009), which yielded the successful singles "Bad Romance", "Alejandro" and "Telephone".