Arthur Morton Godfrey was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. At the peak of his success, in the early to mid 1950s, Godfrey was heard on radio and seen on television up to six days a week, sometimes for as many as nine separate broadcasts for CBS. His programs included Arthur Godfrey Time, Arthur Godfrey's Talent Scouts, Arthur Godfrey and His Friends, The Arthur Godfrey Digest and King Arthur Godfrey and His Round Table.
Godfrey in 1953
Godfrey spoke directly to his listeners as individuals; he was a foremost pitchman into the TV era
In this CBS publicity photo of Arthur Godfrey Time, vocalist Patti Clayton is seen at the far right and Godfrey sits in the foreground. Clayton, the original 1944 voice of Chiquita Banana, was married to Godfrey's director, Saul Ochs.
Publicity still with Bing Crosby and Perry Como in 1950 for Crosby's radio show
CBS Broadcasting Inc., commonly shortened to CBS, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global and is one of the company's three flagship subsidiaries, along with namesake Paramount Pictures and MTV.
A 1951 advertisement for the CBS Television Network introduced the Eye logo.