Ashley Joanna "Ash" Williams is a fictional character and the protagonist of the Evil Dead franchise. Created by Sam Raimi, he is portrayed by Bruce Campbell and is the only character to appear in each entry of the series, including a post-credits and audio cameo in the 2013 and 2023 soft reboot films, respectively. Throughout the series, Ash faces off against "Deadites", evil creatures possessed by the ancient evil of the Kandarian Demon. Ash, since his debut, has been considered a cultural icon and an iconic horror hero. In 2008, Ash was selected by Empire magazine as the 24th greatest movie character of all time, and in 2013, was voted by Empire as the greatest horror movie character ever.

Bruce Lorne Campbell is an American actor and filmmaker. He is known best for his role as Ash Williams in Sam Raimi's Evil Dead horror series, beginning with the short movie Within the Woods (1978). He has also featured in many low-budget cult movies such as Crimewave (1985), Maniac Cop (1988), Sundown: The Vampire in Retreat (1989), and Bubba Ho-Tep (2002).