Asha Negi is an Indian actress who is known for her work in Hindi television productions. She is best known for playing Purvi Deshmukh in Zee TV's soap opera Pavitra Rishta and Gauravi Karmarkar in Alt Balaji's web series Baarish. She is also known for her participation in the reality show Fear Factor: Khatron Ke Khiladi 6.

Pavitra Rishta is a 2009 Indian soap opera produced by Ekta Kapoor of Balaji Telefilms, that aired on Zee TV from 1 June 2009 to 25 December 2016. It is an adaptation of Tamil television series Thirumathi Selvam.