Asia Television Limited is a digital media and broadcasting company in Hong Kong. Established as the first television service in Hong Kong as Rediffusion Television on 29 May 1957, it shifted to terrestrial television on 30 November 1973 and was renamed Asia Television on 24 September 1982. ATV operated two main over-the-air channels: the Cantonese-language ATV Home and the English-language ATV World.

ATV World, was one of two free-to-air English language television channels in Hong Kong, the other being its arch-rival TVB Pearl. Its sister station, ATV Home, broadcast in Cantonese language. It is owned and operated by Asia Television, and was broadcast from the ATV Enterprises Office at 25–37 Dai Shing Street in Tai Po Innovation Park in Tai Po, which is in the Tai Po District, in the North East region of Hong Kong's New Territories.