Atarisoft was a brand name used by Atari, Inc. in 1983 and 1984 to publish video games for non-Atari home computers and consoles. Each platform had a specific color for its game packages: video games sold for the Commodore 64 were in green boxes, games for the TI-99/4A in yellow, the IBM PC in blue, and so on.
Typical Atarisoft packaging. The predominantly red cover corresponds to the Apple II.
Atarisoft-branded "Paint" / "The Pay-Off" floppy disk supplied as part of "Software Pack" in computer bundle.
Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry.
Bushnell in 2013
The original Pong upright cabinet
The third version of the Atari Video Computer System sold from 1980 to 1982
The Chuck E. Cheese franchise was first developed by Bushnell at Atari in 1977.