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Attention economy
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The attention economy refers to the incentives of advertising-driven companies, in particular, to maximize the time and attention their users give to their product.
Sound trucks, like this one in Japan, involuntarily occupy the attention of those who hear them, an example of attention theft.
Sound trucks, like this one in Japan, involuntarily occupy the attention of those who hear them, an example of attention theft.
Attention theft
Videos
Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given n
Attention economy
…Advertisers that produce attention-grabbing content that is presented to unconsenting consumers without compensation have been criticized for perpetrating attention theft. The commercialization of attention also occurs in physical spaces. Focus Media describes its elevator advertisements as “high-attention” and…
Billboards are a commonly cited example of attention theft.
Billboards are a commonly cited example of attention theft.