The Attitude Era was a major era of professional wrestling within the World Wrestling Federation. The term "WWF Attitude" was used to describe its programming from November 9, 1997, to May 6, 2002. It began during the Monday Night War, a period in which WWF's Monday Night Raw went head-to-head with World Championship Wrestling's (WCW) Monday Nitro in a battle for Nielsen ratings each week from September 4, 1995, to March 26, 2001. The era officially started on November 9, 1997, at Survivor Series 1997, when a video package aired ending with the first use of the "WWF Attitude" scratch logo; this was immediately before the main event featuring Bret Hart vs. Shawn Michaels, which retrospectively would be known as the Montreal Screwjob due to the match's controversial finish. WWF's programming in this era featured adult-oriented content, which included increased depicted violence, profanity, and sexual content. This era was part of a wider surge in the popularity of professional wrestling in the United States and Canada as television ratings and pay-per-view buy rates for the WWF and its rival promotions saw record highs.

Professional wrestling is a form of athletic theater that combines mock combat with drama, under the premise that the performers are competitive wrestlers. Although it entails elements of sports wrestling and martial arts, including genuine displays of athleticism and physicality before a live audience, professional wrestling is distinguished by its scripted outcomes and emphasis on entertainment and showmanship. The staged nature of matches is an open secret, with both wrestlers and spectators nonetheless maintaining the pretense that performances are bona fide competitions; this is likened to the suspension of disbelief employed when engaging with fiction.