Australian Tri-Series
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The Australian Tri-Series was an annual one day international cricket tournament held in Australia, and contested by Australia and two touring teams.
AUS vs IND Victoria Bitter Series 2003–04 at the MCG.
World Series Cricket
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World Series Cricket was a commercial professional cricket competition staged between 1977 and 1979 which was organised by Kerry Packer and his Australian television network, Nine Network. WSC ran in
Australian Tri-Series
…ODI series against a single touring opponent. The concept of a three-team international series known as a 'tri-series' in cricket originated with the World Series Cricket program sponsored by Kerry Packer. Packer was keen to exploit what he saw as strong interest in ODI cricket, and staged long tri-series amongst teams…
Dennis Lillee, one of WSC's star personalities who later claimed that WSC was originally his idea.
The NSW government paid for the installation of lights at the SCG in time for WSC's second season, 1978–79.
Examples of World Series Cricket marketing. The popular "C'mon Aussie C'mon" single and a World Series Cricket autograph book