The Austrian Sports Personality of the Year is chosen annually since 1949. Recordholders are Annemarie Moser-Pröll and Marcel Hirscher. In 1978 and 1979 the Austria national football team was named Austrian Sports Team of the Year. Since 1990 this prize is included in the annual election.

Marcel Hirscher is an Austrian-Dutch former World Cup alpine ski racer. Hirscher made his World Cup debut in March 2007. He competed primarily in slalom and giant slalom, as well as combined and occasionally in super G. Winner of a record eight consecutive World Cup titles, Hirscher has also won 11 medals at the Alpine Skiing World Championships, seven of them gold, a silver medal in slalom at the 2014 Winter Olympics, and two gold medals in the combined and giant slalom at the 2018 Winter Olympics. Due to his record number of overall titles and many years of extreme dominance of both slalom and giant slalom, he is considered by many, including his former rivals Henrik Kristoffersen, Kjetil Jansrud and Alexis Pinturault, to be the best alpine skier in history. He won a total of 67 World Cup races, ranking second on the male all-time list.