The Autobianchi Primula is a supermini economy car manufactured between 1964 and 1970 by the Italian automaker Autobianchi, partly owned by and later a subsidiary of the Fiat Group. The Primula was a prototype for Fiat's rack and pinion steering and is widely known for its innovative Dante Giacosa-designed front-wheel drive, transverse engine layout — that would be later popularized by the Fiat 128 to ultimately become an industry-standard front drive layout.

Autobianchi was an Italian automobile manufacturer, created jointly by Bianchi, Pirelli and Fiat in 1955. Autobianchi produced only a handful of models during its lifetime, which were almost exclusively small cars, with the biggest being the short-lived Autobianchi A111, a small family car. Autobianchis were priced higher than Fiat models of similar size and the brand was used by Fiat to test innovative concepts which later found their way into mainstream Fiat vehicles; these concepts included fibreglass bodies and front-wheel drive.