Avaricum was an oppidum in ancient Gaul, near what is now the city of Bourges. Avaricum, situated in the lands of the Bituriges Cubi, was the largest and best-fortified town within their territory, situated on very fertile lands. The terrain favored the oppidum, as it was flanked by a river and marshland, with only a single narrow entrance. By the time of the Roman conquest in 52 BC the city according to Julius Caesar had a population of 40,000 people who were then almost all killed.

Gaul was a region of Western Europe first clearly described by the Romans, encompassing present-day France, Belgium, Luxembourg, and parts of Switzerland, the Netherlands, Germany, and Northern Italy. It covered an area of 494,000 km2 (191,000 sq mi). According to Julius Caesar, who took control of the region on behalf of the Roman Republic, Gaul was divided into three parts: Gallia Celtica, Belgica, and Aquitania.