Ayden is a town in Pitt County, North Carolina, United States. The population was 4,977 at the 2020 census. The town is a part of the Greenville Metropolitan Area of North Carolina's Inner Banks region.

Pitt County is a county located in the Inner Banks region of the U.S. state of North Carolina. As of the 2020 census, the population was 170,243, making it the 14th-most populous county in North Carolina. Its county seat is Greenville.