Baeckea is a genus of flowering plants in the myrtle family, Myrtaceae, all but one endemic to Australia. Plants in the genus Baeckea are shrubs or small trees with leaves arranged in opposite pairs, white to deep pink flowers with five sepals and five petals, and five to fifteen stamens that are shorter than the petals.

Myrtaceae, the myrtle family, is a family of dicotyledonous plants placed within the order Myrtales. Myrtle, pōhutukawa, bay rum tree, clove, guava, acca (feijoa), allspice, and eucalyptus are some notable members of this group. All species are woody, contain essential oils, and have flower parts in multiples of four or five. The leaves are evergreen, alternate to mostly opposite, simple, and usually entire. The flowers have a base number of five petals, though in several genera, the petals are minute or absent. The stamens are usually very conspicuous, brightly coloured, and numerous.