1.
Music video
–
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food, although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by terms including illustrated song, filmed insert, promotional film, promotional clip, promotional video, song video. Music videos use a range of styles of contemporary videomaking techniques, including animation, live action filming, documentaries. Some music videos blend different styles, such as animation, music, combining these styles and techniques has become more popular because of the variation it presents to the audience. Many music videos interpret images and scenes from the songs lyrics, other music videos may be without a set concept, being merely a filmed version of the songs live performance. Product placement is a technique in music videos, exemplified by the appearance of the Beats Pill in numerous hip hop videos. In 1894, sheet music publishers Edward B, marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song The Little Lost Child. Using a magic lantern, Thomas projected a series of images on a screen simultaneous to live performances. This would become a form of entertainment known as the illustrated song. In 1926, with the arrival of many musical short films were produced. Vitaphone shorts featured many bands, vocalists and dancers, early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, the Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Live action musical shorts, featuring such performers as Cab Calloway, were also distributed to theaters. Blues singer Bessie Smith appeared in a short film called St. Louis Blues featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period, soundies, produced and released from 1940 to 1947, were musical films that often included short dance sequences, similar to later music videos
2.
Roxette
–
Roxette is a Swedish pop rock duo, consisting of Marie Fredriksson and Per Gessle. Formed in 1986, the duo became an act in the late 1980s. Their third album Joyride, which was released in 1991, became just as successful as its predecessor. Roxette went on to achieve nineteen UK Top 40 hits and several US Hot 100 hits, including four US number-ones with The Look, Listen to Your Heart, It Must Have Been Love, and Joyride. Other hits include Dangerous, Fading Like a Flower, Dressed for Success, on the advice of the managing director of their record label, they came together to record Neverending Love, which became a hit single in Sweden. After the release of Dont Bore Us, Get to the Chorus, a greatest hits record, the duo took a hiatus from the mid-1990s before returning with the albums Have a Nice Day and Room Service. They continued to chart in other territories, mainly in Europe and Latin America, in 2002, the duo took a break from recording and touring when Fredriksson was diagnosed with a brain tumour. In 2011, they released Charm School, their first studio album in ten years and this was followed by Travelling a year later. Their songs It Must Have Been Love and Listen to Your Heart continue to receive radio airplay. Per Gessle and Marie Fredriksson first met in Halmstad, Sweden, Gessle performed in Gyllene Tider, one of Swedens most popular bands at the time, and Fredriksson in the less successful Strul and MaMas Barn before both embarked on solo careers. In 1981, Fredriksson sang for the first time with Gyllene Tider on stage and was featured as a background vocalist for a Swedish-language album the band released in 1982. Gessle also worked with ex-ABBA singer Frida, for a song that appeared on her 1982 album Somethings Going On, while working on her first solo album, Het vind, Fredriksson performed more background vocals for Gyllene Tiders only album in English, The Heartland Café. The 11-track album was released in February 1984 and sold 45,000 copies in Sweden, According to Gessle, the groups first English-language release was in response to interest expressed by EMIs American label Capitol Records. Capitol took six of the tracks and released an extended play record in the US with a title, Heartland. Gessle and the members of Gyllene Tider chose the title of a 1975 Dr. Feelgood song. The newly named Roxette issued one near-invisible release in the US, Teaser Japanese, whose video reached MTVs studio and it, and subsequent singles, fared better in Sweden, and Gyllene Tider briefly toured the country to support the album. However, the album died soon enough and the international career died before it even started and we decided to put Gyllene Tider to rest. Gessle then turned solo work, recording his second Swedish-language solo album, Scener, released in 1985, while Fredriksson recorded her second solo album, Den sjunde vågen
3.
Film director
–
A film director is a person who directs the making of a film. Generally, a film director controls a films artistic and dramatic aspects, the director has a key role in choosing the cast members, production design, and the creative aspects of filmmaking. Under European Union law, the director is viewed as the author of the film, the film director gives direction to the cast and crew and creates an overall vision through which a film eventually becomes realized, or noticed. Directors need to be able to mediate differences in creative visions, there are many pathways to becoming a film director. Some film directors started as screenwriters, cinematographers, film editors or actors, other film directors have attended a film school. Some outline a general plotline and let the actors dialogue, while others control every aspect. Some directors also write their own screenplays or collaborate on screenplays with long-standing writing partners, some directors edit or appear in their films, or compose the music score for their films. Film directors create a vision through which a film eventually becomes realized/noticed. Realizing this vision includes overseeing the artistic and technical elements of production, as well as directing the shooting timetable. This entails organizing the crew in such a way as to achieve their vision of the film. This requires skills of leadership, as well as the ability to maintain a singular focus even in the stressful. Moreover, it is necessary to have an eye to frame shots and to give precise feedback to cast and crew, thus. Thus the director ensures that all involved in the film production are working towards an identical vision for the completed film. The set of varying challenges he or she has to tackle has been described as a jigsaw puzzle with egos. It adds to the pressure that the success of a film can influence when, omnipresent are the boundaries of the films budget. Additionally, the director may also have to ensure an intended age rating, thus, the position of film director is widely considered to be a highly stressful and demanding one. It has been said that 20-hour days are not unusual, under European Union law, the film director is considered the author or one of the authors of a film, largely as a result of the influence of auteur theory. Auteur theory is a film criticism concept that holds that a directors film reflects the directors personal creative vision
4.
Sweden
–
Sweden, officially the Kingdom of Sweden, is a Scandinavian country in Northern Europe. It borders Norway to the west and Finland to the east, at 450,295 square kilometres, Sweden is the third-largest country in the European Union by area, with a total population of 10.0 million. Sweden consequently has a low density of 22 inhabitants per square kilometre. Approximately 85% of the lives in urban areas. Germanic peoples have inhabited Sweden since prehistoric times, emerging into history as the Geats/Götar and Swedes/Svear, Southern Sweden is predominantly agricultural, while the north is heavily forested. Sweden is part of the area of Fennoscandia. The climate is in very mild for its northerly latitude due to significant maritime influence. Today, Sweden is a monarchy and parliamentary democracy, with a monarch as head of state. The capital city is Stockholm, which is also the most populous city in the country, legislative power is vested in the 349-member unicameral Riksdag. Executive power is exercised by the government chaired by the prime minister, Sweden is a unitary state, currently divided into 21 counties and 290 municipalities. Sweden emerged as an independent and unified country during the Middle Ages, in the 17th century, it expanded its territories to form the Swedish Empire, which became one of the great powers of Europe until the early 18th century. Swedish territories outside the Scandinavian Peninsula were gradually lost during the 18th and 19th centuries, the last war in which Sweden was directly involved was in 1814, when Norway was militarily forced into personal union. Since then, Sweden has been at peace, maintaining a policy of neutrality in foreign affairs. The union with Norway was peacefully dissolved in 1905, leading to Swedens current borders, though Sweden was formally neutral through both world wars, Sweden engaged in humanitarian efforts, such as taking in refugees from German-occupied Europe. After the end of the Cold War, Sweden joined the European Union on 1 January 1995 and it is also a member of the United Nations, the Nordic Council, Council of Europe, the World Trade Organization and the Organisation for Economic Co-operation and Development. Sweden maintains a Nordic social welfare system that provides health care. The modern name Sweden is derived through back-formation from Old English Swēoþēod and this word is derived from Sweon/Sweonas. The Swedish name Sverige literally means Realm of the Swedes, excluding the Geats in Götaland, the etymology of Swedes, and thus Sweden, is generally not agreed upon but may derive from Proto-Germanic Swihoniz meaning ones own, referring to ones own Germanic tribe
5.
DVD
–
DVD is a digital optical disc storage format invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. The medium can store any kind of data and is widely used for software. DVDs offer higher capacity than compact discs while having the same dimensions. Pre-recorded DVDs are mass-produced using molding machines that physically stamp data onto the DVD, such discs are a form of DVD-ROM because data can only be read and not written or erased. Blank recordable DVD discs can be recorded using a DVD recorder. Rewritable DVDs can be recorded and erased many times, DVDs containing other types of information may be referred to as DVD data discs. The OED also states that in 1995, The companies said the name of the format will simply be DVD. Toshiba had been using the name ‘digital video disk’, but that was switched to ‘digital versatile disk’ after computer companies complained that it left out their applications, Digital versatile disc is the explanation provided in a DVD Forum Primer from 2000 and in the DVD Forums mission statement. There were several formats developed for recording video on optical discs before the DVD, Optical recording technology was invented by David Paul Gregg and James Russell in 1958 and first patented in 1961. A consumer optical disc data format known as LaserDisc was developed in the United States and it used much larger discs than the later formats. CD Video used analog video encoding on optical discs matching the established standard 120 mm size of audio CDs, Video CD became one of the first formats for distributing digitally encoded films in this format, in 1993. In the same year, two new optical disc formats were being developed. By the time of the launches for both formats in January 1995, the MMCD nomenclature had been dropped, and Philips and Sony were referring to their format as Digital Video Disc. Representatives from the SD camp asked IBM for advice on the system to use for their disc. Alan E. Bell, a researcher from IBMs Almaden Research Center, got that request and this group was referred to as the Technical Working Group, or TWG. On August 14,1995, an ad hoc group formed from five computer companies issued a release stating that they would only accept a single format. The TWG voted to both formats unless the two camps agreed on a single, converged standard. They recruited Lou Gerstner, president of IBM, to pressure the executives of the warring factions, as a result, the DVD specification provided a storage capacity of 4.7 GB for a single-layered, single-sided disc and 8.5 GB for a dual-layered, single-sided disc
6.
Pop music
–
Pop music is a genre of popular music that originated in its modern form in the United States and United Kingdom during the mid 1950s. The terms popular music and pop music are used interchangeably, although the former describes all music that is popular. Pop and rock were synonymous terms until the late 1960s, when they were used in opposition from each other. Although pop music is seen as just the singles charts, it is not the sum of all chart music. Pop music is eclectic, and often borrows elements from other such as urban, dance, rock, Latin. Identifying factors include generally short to medium-length songs written in a format, as well as the common use of repeated choruses, melodic tunes. David Hatch and Stephen Millward define pop music as a body of music which is distinguishable from popular, jazz, according to Pete Seeger, pop music is professional music which draws upon both folk music and fine arts music. Although pop music is seen as just the singles charts, it is not the sum of all chart music, the music charts contain songs from a variety of sources, including classical, jazz, rock, and novelty songs. Pop music, as a genre, is seen as existing and developing separately, pop music continuously evolves along with the terms definition. The term pop song was first recorded as being used in 1926, Hatch and Millward indicate that many events in the history of recording in the 1920s can be seen as the birth of the modern pop music industry, including in country, blues and hillbilly music. The Oxford Dictionary of Music states that while pops earlier meaning meant concerts appealing to a wide audience. Since the late 1950s, however, pop has had the meaning of non-classical mus, usually in the form of songs, performed by such artists as the Beatles. Grove Music Online also states that, in the early 1960s pop music competed terminologically with beat music, while in the USA its coverage overlapped with that of rock and roll. From about 1967, the term was used in opposition to the term rock music. Whereas rock aspired to authenticity and an expansion of the possibilities of music, pop was more commercial, ephemeral. It is not driven by any significant ambition except profit and commercial reward, and, in musical terms, it is essentially conservative. It is, provided from on high rather than being made from below, pop is not a do-it-yourself music but is professionally produced and packaged. The beat and the melodies tend to be simple, with limited harmonic accompaniment, the lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships – although there are notable exceptions
