The Balmoral Hotel is a hotel and landmark in Edinburgh, Scotland. It is located in the heart of the city at the east end of Princes Street, the main shopping street beneath the Edinburgh Castle rock, and the southern edge of the New Town.

Princes Street is one of the major thoroughfares in central Edinburgh, Scotland and the main shopping street in the capital. It is the southernmost street of Edinburgh's New Town, stretching around 1.2 km from Lothian Road in the west, to Leith Street in the east. The street has few buildings on the south side and looks over Princes Street Gardens allowing panoramic views of the Old Town, Edinburgh Castle, as well as the valley between. Most of the street is limited to trams, buses and taxis with only the east end open to all traffic.