Balss Maskā is a Latvian reality singing competition television series based on the Masked Singer franchise, which originated from the South Korean version of the show King of Mask Singer. The show was announced in August 2020, the same month shooting for the first season began. The program premiered on TV3 Latvia on 13 September 2020.

Justs Sirmais, also known as simply Justs, is a Latvian singer and television presenter. He represented Latvia in the Eurovision Song Contest 2016 with the song "Heartbeat".